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The Second Gear Group Inc. Acquires Today's

Today's Class acquired by The Second Gear Group Inc.

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Acquired

Today's Class

United StatesEducation

Undisclosed amount

July 16, 2026

The Second Gear Group Inc. logo
Acquirer

The Second Gear Group Inc.

The Second Gear Group Inc. has acquired Today's Class for an undisclosed amount. Today's Class is a specialized provider of dynamic, data-driven training solutions designed for the automotive industry. Its mission focuses on developing and supporting automotive shops by offering consistent daily training across various critical areas, including technical topics, customer management skills, and business processes. The company aims to shift the traditional automotive training model towards one that is more impactful and comprehensive, catering to all shop employees, from technicians to managers, and providing tools for team management.

This acquisition marks a strategic expansion for The Second Gear Group Inc., a company with established interests in the automotive sector. By integrating Today's Class, The Second Gear Group Inc. aims to enhance its portfolio with a robust and innovative training platform that addresses a critical need for skilled workforce development across the entire automotive service ecosystem. The strategic rationale behind the acquisition centers on leveraging Today's Class's unique approach to training, which moves beyond traditional technical instruction to encompass a holistic development model for automotive businesses.

Expected synergies from this combination include the ability to offer a more comprehensive suite of services to automotive businesses. The Second Gear Group Inc. will gain a proven platform for delivering measurable impact through employee development, while Today's Class will benefit from the resources and broader market reach of its new parent company. This integration is anticipated to accelerate the adoption of modern training methodologies within the industry, fostering greater efficiency and professionalism in automotive shops.

Looking ahead, the combined entity is poised to become a leading force in automotive workforce development. By uniting The Second Gear Group Inc.'s market presence with Today's Class's innovative training solutions, the acquisition is expected to drive significant advancements in how automotive businesses equip their teams, ultimately contributing to improved service quality and operational excellence across the sector.

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