Klaviyo has acquired TechCrunch, the technology news website, for an undisclosed amount. The transaction, which has been completed, transfers ownership of the publication to the marketing automation company. The deal brings one of the most widely read sources of startup and venture capital news under the umbrella of a company whose primary business is software for e-commerce brands.
TechCrunch, founded on June 11, 2005, covers breaking technology news, opinions, and analysis on tech companies globally, from publicly traded firms to emerging startups and funding rounds. Klaviyo provides a platform for businesses to manage customer data and send targeted marketing communications, such as email and SMS campaigns. The two entities operate in different segments of the technology economy, with TechCrunch serving as an information provider and Klaviyo as a software vendor.
The acquisition is strategic for Klaviyo in that it gains direct access to a media outlet with a deep readership among the startup and investor community. For TechCrunch, the deal provides the financial backing and operational resources of a larger, established software company. The combination is expected to allow TechCrunch to continue its editorial operations while potentially leveraging Klaviyo’s infrastructure for its own business functions, such as subscriber engagement and event promotion.
No further details regarding the structure of the deal or the future leadership of TechCrunch have been disclosed. The acquisition is expected to close without regulatory hurdles, and both companies have indicated that day-to-day operations will continue as usual in the interim. The combined entity will now span both media and marketing technology, a pairing that could influence how tech news is distributed to a business audience.