Bentley Systems has acquired Talon, a pioneering independently owned, global Out of Home (OOH) agency, for an undisclosed amount. This corporate acquisition sees Bentley Systems take ownership of Talon, marking a significant development in the OOH media landscape.
Talon operates with offices across the UK, US, Canada, Ireland, Germany, UAE, and Singapore, providing clients with world-class service, technology, and collaboration for exceptional OOH campaigns that deliver measurable results. Over its first decade, Talon grew to a team of over 230 people, establishing itself at the forefront of OOH innovation by re-imagining the possibilities of outdoor advertising on a global scale. The agency is dedicated to driving the growth of the OOH sector, championing it as an effective, creative, sustainable, and measurable medium.
The acquisition is strategically aimed at integrating Talon's specialized expertise and global reach within the OOH sector. Talon's advanced technology-led solutions and its collaborative approach with leading agencies, advertisers, and media owners are expected to complement Bentley Systems' strategic objectives. This move underscores a clear intent to leverage Talon's capabilities in delivering intelligent, data-driven OOH solutions and expanding its global footprint.
Through this acquisition, the combined entity is poised to enhance its offerings in the evolving OOH environment. The integration of Talon's deep industry knowledge and technological prowess with Bentley Systems is anticipated to foster new opportunities for innovation and growth within the global media industry. This strategic alignment is expected to further solidify the combined organization's position in delivering impactful and measurable outdoor advertising campaigns worldwide.