RubyPlay has acquired Splash Tech for an undisclosed amount, marking a significant expansion in the iGaming and sports betting technology sector. Splash Tech, established in 2020, specializes in providing free-to-play content and advanced real-money jackpot solutions to the global market. This acquisition sees RubyPlay integrate Splash Tech's innovative offerings into its portfolio.
Splash Tech has built a strong presence within the iGaming and sports betting industry, delivering world-class free-to-play content across more than 50 markets. Its games are played by millions of players monthly. In 2024, the company further diversified its capabilities by launching player and operator-funded real-money jackpots. These jackpot solutions are supported by licenses in major iGaming markets and feature a platform, provider, and vertical-agnostic engine designed to process thousands of bets per second, driving revenue at substantial scale.
The acquisition is strategically aimed at enhancing RubyPlay's technological capabilities and market reach within the competitive iGaming landscape. By integrating Splash Tech's proven free-to-play content and its scalable real-money jackpot engine, RubyPlay is positioned to offer a more comprehensive suite of products. This move is expected to leverage Splash Tech's established market penetration and innovative technology to create new opportunities for growth and product diversification for RubyPlay.
The combination of RubyPlay and Splash Tech is anticipated to generate synergies through expanded product offerings and a broader operational footprint. The integration of Splash Tech's robust jackpot technology and extensive content library is expected to strengthen the combined entity's position, enabling it to serve a wider audience and deliver enhanced value to operators and players globally.