# Likewize Acquires Speedperform: A Strategic Move to Transform Customer Experience
In a significant move in the tech industry, Likewize, a leading provider of technology protection and repair services, has announced its acquisition of Speedperform, the world’s foremost provider of cloud-based SaaS tools for mobile device support. While the financial details of the acquisition remain undisclosed, the implications for both companies and the broader market are substantial.
Founded in 2005, Likewize specializes in safeguarding consumer electronics through innovative technology solutions, creating a seamless experience for customers navigating device issues. Speedperform, headquartered in Copenhagen, has established itself as an industry leader, servicing over 500 million subscribers globally with its award-winning self-service and agent-facing tools. The company boasts a track record of facilitating more than 60 million customer interactions across six continents last year, demonstrating its capability in enhancing customer satisfaction while reducing service costs.
The strategic rationale behind Likewize’s acquisition of Speedperform lies in the latter’s expertise in customer experience (CX) solutions. By integrating Speedperform’s advanced tools, Likewize aims to elevate its service offerings, enhancing customer interactions and streamlining support processes. “This acquisition allows us to leverage Speedperform’s innovative technology to better serve our clients, ensuring they have the best possible experience with their devices,” said an illustrative executive at Likewize.
The acquisition is poised to reshape industry dynamics, particularly in the mobile device support sector. With Speedperform's robust platform, Likewize can enhance its service efficiency and expand its market reach, potentially impacting competitors who may struggle to match this enhanced capability. Additionally, the move signals a growing trend among technology companies to integrate advanced customer support solutions into their service portfolios to drive engagement and loyalty.
Looking ahead, this acquisition marks a pivotal moment for both Likewize and Speedperform. As they join forces, the potential for innovation in customer experience is vast, positioning the newly combined entity as a formidable player in the technology protection landscape. The industry will be watching closely to see how this merger transforms service delivery and customer satisfaction in an increasingly competitive market.