Rally Point Public Relations has acquired SourceCode Communications for an undisclosed amount. SourceCode Communications, founded in 2017 by tech PR industry veterans Greg Mondshein and Rebecca Honeyman, was established with a mission to evolve public relations and marketing communications by integrating data and insights, creative thinking, and a human-centric approach. The agency quickly earned a reputation for executing creative, needle-moving client campaigns and being recognized as one of the PR industry’s best places to work, accumulating over 50 awards to date.
In 2022, SourceCode expanded its service offerings to encompass creative and digital capabilities, solidifying its position as a fully integrated partner. The agency further marked its global ambitions in 2023 with the opening of its London office. Beyond its client work, SourceCode is committed to inspiring growth and change, championing equity, social justice, and sustainable practices, notably through the Diversity Marketing Consortium and its B-Corp certification.
This acquisition represents a strategic expansion for Rally Point Public Relations, integrating SourceCode’s specialized expertise in the tech sector, its comprehensive integrated communications capabilities, and its international reach. The move is expected to significantly enhance Rally Point’s service portfolio, allowing for the delivery of more robust and diverse solutions to a broader client base.
The integration of SourceCode’s award-winning approach and its commitment to social impact will complement Rally Point’s existing strengths. The combined entity is poised to leverage a wider talent pool and an expanded global footprint, aiming to provide innovative and impactful strategies that meet the evolving demands of the modern communications landscape.