Chewy Acquires SmartEquine, Bolstering Equine Health & Wellness

Chewy has acquired SmartEquine, formerly SmartPak, for an undisclosed amount. SmartEquine, a subsidiary of Covetrus, is dedicated to helping horse owners and riders provide optimal care through specialized health and wellness solutions, supplements, and a comprehensive range of equine supplies. Chewy, a prominent online retailer, serves the broader pet products market, offering food, supplies, and health services for various animals.

This corporate acquisition marks a strategic expansion for Chewy into the specialized equine market. SmartEquine brings a well-established brand, deep product expertise, and a loyal customer base focused specifically on horse care, a distinct and growing segment within the larger animal wellness industry. This move diversifies Chewy's existing portfolio, which primarily serves companion animals like dogs and cats.

The integration is expected to yield significant synergies. Chewy’s advanced e-commerce platform, efficient supply chain, and extensive customer service infrastructure will complement SmartEquine’s specialized product offerings and deep understanding of equestrian needs. This combination is poised to enhance product availability and innovation, streamline operations, and ultimately improve the shopping experience for horse owners and riders.

This transaction, a clear acquisition of one company by another, underscores Chewy's ambition to broaden its market presence across the entire animal care spectrum. The combined entity is anticipated to create a more comprehensive and specialized retail solution, further solidifying Chewy’s position as a leading destination for animal health and wellness products, particularly within the valuable equestrian community.