Ipsos, a global leader in market research, has acquired Seventh Decimal, a UAE-based technology solutions provider, for an undisclosed amount. This acquisition marks a strategic move for Ipsos to enhance its capabilities in advanced data analytics and technology integration. Seventh Decimal specializes in designing, implementing, and integrating customized technology solutions for brands, media agencies, and consultancy firms, leveraging expertise in mobile telecommunications, mobility analysis, and digital media.
Seventh Decimal's core offerings include innovative turnkey solutions around spatial data science, IoT, and Big Data. Its proficiency in these areas allows clients to gain deeper insights from complex datasets and implement cutting-edge technological frameworks. The acquisition by Ipsos is aimed at integrating these specialized technological capabilities into its existing market research and advisory services, thereby expanding its offering in data-driven insights and solutions.
The strategic rationale behind this acquisition centers on the complementary strengths of both companies. Ipsos will benefit from Seventh Decimal's deep technical expertise and its ability to deliver bespoke technology solutions, particularly in rapidly evolving fields like spatial data science and the Internet of Things. This integration is expected to enable Ipsos to provide more sophisticated and comprehensive data analysis, enhancing its ability to serve clients with advanced, technology-driven insights.
Expected synergies include the development of new service lines that combine Ipsos's extensive research methodologies with Seventh Decimal's technological prowess. This will allow for the creation of innovative tools and platforms that can process and interpret vast amounts of data, offering clients enhanced decision-making capabilities. The combined entity is poised to deliver more robust and forward-thinking solutions, strengthening its position in the evolving landscape of market intelligence and technology integration.