Novistra Capital has acquired SatCom Marketing, LLC for an undisclosed amount. The transaction marks a significant corporate acquisition, bringing together Novistra Capital with a prominent teleservices provider known for its specialized sales and customer interaction services within the cable and broadband industry.
SatCom Marketing has established itself as a leading provider of teleservices, focusing on outbound and inbound sales, customer service calls, survey work, and lead generation for both business and consumer markets. The company possesses deep experience in marketing and selling voice, video, and data products, alongside expertise in upselling ancillary services such as internet speed upgrades, DVR service, digital tiers, and premium channels. SatCom's mission centers on delivering quality sales and meaningful customer interactions to help clients achieve their business goals and ROI objectives.
The acquisition is strategically driven by SatCom Marketing's reputation for operational excellence and high performance. The company is recognized for its consultative sales approach, consistently achieving high close rates in the industry. Its commitment to quality is evidenced by independent monitoring, which has seen SatCom achieve the highest quality scores for five of six quarters, and its recognition as Time Warner Cable’s Quality Vendor of the Year in 2011. Furthermore, SatCom Marketing received Self-Regulatory Organization (SRO) accreditation from the Professional Association for Customer Engagement (PACE) in 2011, a distinction held by only a limited number of companies.
This acquisition is expected to create synergies by integrating SatCom Marketing's specialized capabilities and established client relationships with Novistra Capital. The combination aims to leverage SatCom's proven sales methodologies and quality-driven operations. The combined entity is positioned to continue delivering high-quality sales and customer engagement solutions, building upon SatCom's strong foundation in the teleservices sector.