WINGREENS WORLD has acquired Safe Harvest for an undisclosed amount, marking a strategic expansion in the ethical and transparent food sector. This corporate acquisition sees WINGREENS WORLD taking full ownership of Safe Harvest, a company celebrated for its commitment to pesticide-free food products.
Safe Harvest distinguishes itself by sourcing its entire product range from thousands of women farmer collectives located in deep rural India. These collectives practice pesticide-free agriculture, ensuring that every batch of every product undergoes rigorous testing for over 230 pesticide residues. Further enhancing its quality assurance, Safe Harvest specifically tests its rice for Arsenic and its groundnuts and chillies for Aflatoxins. The company provides unparalleled transparency, allowing consumers to access batch-wise lab reports by scanning QR codes on product packaging. Beyond its product integrity, Safe Harvest's model directly supports and catalyses positive change in India's hinterlands through its engagement with women farmers.
This acquisition is a significant move for WINGREENS WORLD, enabling it to integrate a highly trusted and ethically sourced brand into its portfolio. The purchase aligns with increasing consumer demand for verifiable clean food and sustainable agricultural practices. By bringing Safe Harvest under its umbrella, WINGREENS WORLD gains a unique supply chain built on social impact and stringent quality control, strengthening its position in the premium food market.
The combined entity is expected to leverage WINGREENS WORLD's operational scale and market reach with Safe Harvest's specialized sourcing and transparent quality assurance protocols. This synergy aims to expand the availability of pesticide-free products to a broader consumer base, while continuing to uphold Safe Harvest's mission of empowering rural women farmers and fostering positive socio-economic development in India.