Authentic Brands Group (ABG) has acquired Quiksilver for an undisclosed amount, integrating the iconic surf and snowboard apparel brand into its extensive portfolio. This strategic move signifies ABG’s continued expansion within the active lifestyle and outdoor sports markets.
Authentic Brands Group operates as a global brand development, marketing, and entertainment company, specializing in owning and managing a diverse collection of consumer brands across various sectors, from fashion and luxury to active and entertainment. Quiksilver, established in 1969, has long been a leading name in boardriding culture. It is recognized for its premium surf and snowboard clothing, accessories, and experiences, catering to individuals with a spirit for adventure and a connection to the mountain, wave, and streets. The brand is known for infusing art with performance in its product offerings.
This acquisition is strategically driven by ABG's objective to enhance its active and outdoor lifestyle segments with Quiksilver's rich heritage and loyal consumer base. For Quiksilver, joining ABG's roster provides access to extensive global resources, distribution networks, and brand management expertise. Expected synergies include the optimization of Quiksilver’s operational efficiencies and the potential for expanded product categories and geographic reach, leveraging ABG’s comprehensive marketing and licensing capabilities to amplify the brand's presence.
The integration is set to empower Quiksilver to continue its legacy of innovation while benefiting from ABG's global infrastructure. The combined entity is anticipated to reinforce Quiksilver's standing as a leading brand in the boardriding community, driving future growth and deeper engagement with its target demographic under new stewardship.