Thoma Bravo, a leading private equity firm focused on software and technology investments, has acquired PROS Holdings, Inc., an AI-powered SaaS provider, for an undisclosed amount. This transaction marks a significant corporate acquisition, integrating PROS Holdings into Thoma Bravo’s extensive portfolio of enterprise software companies. The move clearly signifies a direct purchase, not a funding round for PROS.
PROS Holdings, Inc. (NYSE: PRO) specializes in delivering AI-powered SaaS solutions for pricing, configure price quote (CPQ), revenue management, and digital offer marketing. With nearly 40 years of industry expertise, PROS serves a global client base of B2B and B2C companies across diverse sectors, including airlines, manufacturing, distribution, and services. Its platform utilizes artificial intelligence to provide real-time predictive insights, enabling businesses to enhance revenue and margin performance by optimizing every shopping and selling experience.
The acquisition is strategically driven by PROS’s strong market position and its innovative, AI-driven solutions. Thoma Bravo’s extensive experience in operational efficiency and growth within the software sector is expected to accelerate PROS's product development and market penetration. The synergy between Thoma Bravo's investment approach and PROS's proven technology aims to further solidify PROS's leadership in enterprise AI for pricing and revenue optimization, fostering enhanced value for customers.
Looking forward, the combined entity is positioned to capitalize on growing demand for intelligent automation in commercial processes. This partnership is anticipated to drive continued innovation in AI-powered solutions, expand global reach, and empower businesses worldwide to achieve greater profitable growth and operational excellence through advanced digital selling and revenue management capabilities.