Allwyn has acquired PrizePicks for an undisclosed amount, marking a significant move into the North American daily fantasy sports sector. PrizePicks, headquartered in Atlanta, is recognized as the fastest-growing sports company in North America for two consecutive years by the Inc. 5000 and operates as the country's largest independent skill-based fantasy sports provider.
PrizePicks specializes in a simple, fast, and fun version of daily fantasy sports, allowing users to predict 'More or Less' on player stat projections across a wide array of leagues. Its offerings span major traditional sports like the NFL and NBA, as well as popular esports titles such as League of Legends and Counter-Strike. The company has garnered industry acclaim, including the Fantasy Sports Business of the Year Award from the Fantasy Sports & Gaming Association and the Fantasy/DFS Operator of the Year by EGR North America. It is widely available across 45 states, Washington D.C., and parts of Canada.
This acquisition is a strategic maneuver for Allwyn, enabling it to immediately establish a strong foothold in the rapidly expanding North American digital entertainment market. By integrating PrizePicks, Allwyn gains access to a proven, highly successful platform and its extensive user base, diversifying its gaming portfolio and leveraging PrizePicks’ recognized innovation and growth trajectory in skill-based fantasy sports.
The transaction is expected to create substantial synergies, combining Allwyn's operational scale with PrizePicks' agile and popular product offering. The combined entity is positioned to enhance its digital entertainment footprint, expand its market reach, and deliver a broader suite of interactive sports experiences. This union aims to strengthen both companies' competitive positions in the evolving landscape of digital gaming and sports entertainment.