Scalzo Foods has acquired Pic's Peanut Butter for an undisclosed amount, marking a significant corporate acquisition in the food sector. Pic's Peanut Butter, established in 2007 by Pic Picot, began from a simple desire for a sugar-free spread, leading to the creation of its signature product made from roasted hi-oleic peanuts. Starting from Pic's garage in Nelson, New Zealand, the brand quickly gained popularity for its natural, fresh-tasting peanut butter.
Today, Pic's Peanut Butter is the #1 selling and best-loved peanut butter in New Zealand, outselling competitors by a 2:1 margin and becoming a premium pantry staple. Its product range includes crunchy and smooth peanut butter, pure cold-pressed peanut oil, almond and cashew butters, and convenient Peanut Butter Slugs. Beyond its strong presence in every New Zealand supermarket, Pic's is sold in over 200 gourmet stores in Australia, launched in all 762 Cole's stores in 2014, and has expanded internationally with outlets in Singapore, Japan, Hong Kong, the UK, and USA, alongside global shipping via its website.
This acquisition is strategic for Scalzo Foods, a company operating in the food industry, as it integrates a highly regarded premium brand into its portfolio. The move allows Scalzo to capitalize on Pic's established market leadership and extensive distribution network in the rapidly growing natural and premium food segments. Expected synergies include leveraging Scalzo's broader operational capabilities and supply chain expertise to further enhance Pic's international expansion and product reach, while maintaining the brand's commitment to quality and natural ingredients.
The combined entity is poised to strengthen its position in the competitive food market, drive continued innovation in nut-based spreads, and capitalize on the increasing consumer demand for high-quality, natural food products across existing and new markets.