# MySize Acquires Percentil: A Strategic Move to Reshape Sustainable Fashion
In a pivotal acquisition, e-commerce analytics company MySize has announced the acquisition of Percentil, a pioneering online platform specializing in “like new” fashion since 2012. While the financial details remain undisclosed, the merger is poised to create significant ripples within the fast-evolving online fashion marketplace.
Founded in 2012, Percentil has distinguished itself as a leader in the second-hand clothing sector, successfully selling over 10 million items. The company operates with a strong commitment to sustainability, advocating for a circular fashion model that minimizes environmental impact. Its innovative platform allows users to buy and sell pre-loved clothing, making it an attractive option for eco-conscious consumers.
On the other hand, MySize, known for its advanced e-commerce solutions, focuses on enhancing online shopping experiences through data-driven insights. By combining Percentil's robust inventory and sustainable model with MySize's technological expertise, the acquisition is set to create a formidable player in the niche of sustainable fashion.
The strategic value of this acquisition lies in MySize's intention to leverage Percentil's established customer base and unique value proposition. “This acquisition allows us to not only expand our portfolio but also to redefine the fashion landscape by emphasizing sustainability,” an illustrative quote from MySize's CEO states. "Together, we will offer a scalable solution that meets the growing demand for environmentally responsible fashion choices."
From a market perspective, the acquisition positions MySize to capitalize on the increasing awareness and consumer preference for sustainable fashion. As more shoppers gravitate towards second-hand options, the merger is expected to accelerate growth in this segment, potentially reshaping buying behaviors across the industry.
Moreover, this acquisition could trigger a broader trend within the fashion sector, encouraging other brands to adopt sustainable practices in their business models. As industry dynamics shift towards eco-consciousness, companies may face pressure to innovate or risk losing market relevance.
In conclusion, the acquisition of Percentil by MySize marks a significant step towards transforming the online fashion landscape. By merging data analytics with sustainable practices, this partnership not only aims to enhance customer experience but also to promote a more sustainable future for the fashion industry. The coming months will undoubtedly reveal how this strategic move unfolds, as both companies set their sights on a greener path ahead.