Ticketure has acquired PatronManager, a leading provider of integrated ticketing, fundraising, and marketing solutions for arts and culture organizations, for an undisclosed amount. This corporate acquisition sees Ticketure taking ownership of PatronManager, which is built entirely on the Salesforce cloud-based CRM platform. The deal marks a significant consolidation in the specialized ticketing and CRM market for the cultural sector.
Since its launch in 2010, PatronManager has established itself as a rapidly growing platform, serving over 750 arts and culture organizations across the United States. Its client base includes symphony orchestras, theatres, opera companies, dance companies, university performing arts centers, and museums, all benefiting from its world-class customer relationship management, box office ticketing, fundraising, and marketing tools. PatronManager was previously a product of Patron Technology.
The acquisition is a strategic move for Ticketure, aiming to expand its footprint and enhance its offerings within the arts and culture market. By integrating PatronManager's specialized CRM and comprehensive suite of tools, Ticketure expects to create significant synergies. This combination is anticipated to provide a more robust and holistic solution for organizations seeking to manage their customer relationships, ticketing operations, and fundraising efforts more effectively, leveraging PatronManager's deep integration with Salesforce.
Looking ahead, the combined entity is poised to deliver enhanced value and innovation to its client base. The acquisition is expected to strengthen the development and support for PatronManager's existing users while broadening the scope of services available to the wider arts and culture community. This strategic purchase underscores a commitment to empowering cultural institutions with advanced technology solutions for audience engagement and operational efficiency.