Experian has acquired Own Up for an undisclosed amount. This corporate acquisition sees Experian integrating a technology company focused on optimizing the mortgage process for consumers.
Own Up operates as a technology company with a core mission to ensure no borrower overpays for their mortgage. It empowers individuals through customized data and personalized advice, supported by a team of licensed mortgage experts available on-demand. These experts guide users through the home financing journey to achieve optimal financial outcomes. Central to its service, Own Up has built an exclusive lender network comprising top-rated banks, mortgage lenders, credit unions, and brokers. This network is rigorously monitored to guarantee quality customer service and competitive rates and terms for its shoppers.
This acquisition represents a strategic expansion for Experian into the direct-to-consumer mortgage optimization space. Own Up's specialized platform, which combines expert advice with a curated lender network, aligns with Experian's broader commitment to providing consumers with tools and insights for financial empowerment. The integration of Own Up's technology and its unique approach to mortgage transparency is expected to create significant synergies. It will allow Experian to offer a more comprehensive and integrated suite of services, helping consumers navigate one of their most significant financial decisions with greater confidence and efficiency.
The combination of Own Up's mortgage expertise and Experian's extensive data and consumer reach is anticipated to enhance the value proposition for individuals seeking home financing. The unified entity aims to streamline access to competitive mortgage options and expert guidance, ultimately fostering better financial health and outcomes for a wider audience.