SEMA Acquires Off-Road Business Association (ORBA) for OHV Advocacy

SEMA has acquired the Off-Road Business Association (ORBA) for an undisclosed amount. ORBA is a professional trade association dedicated to proactively protecting recreation access and opportunities for off-highway vehicle (OHV) enthusiasts and businesses. It provides leadership in addressing land use issues by advancing policies that conserve the environment while supporting off-road recreation. ORBA's mission centers on professional trail advocacy for motorized access and directing the future of OHVs, aiming to give the off-road business industry a unified voice in land use matters.

SEMA, a prominent trade association representing the automotive specialty equipment industry, made this strategic acquisition to deepen its commitment to the off-road sector. The purchase is designed to enhance SEMA's comprehensive advocacy efforts by integrating ORBA’s specialized focus on land use, trail access, and environmental conservation related to off-road recreation. This move aims to consolidate industry voices and resources dedicated to maintaining and expanding OHV opportunities across the United States.

Through this acquisition, SEMA expects to leverage ORBA's extensive experience in policy influence and congressional lobbying to strengthen its overall impact on regulatory and land use decisions affecting the off-road community. The combined entity is anticipated to offer a more robust and unified front for off-road businesses and enthusiasts, connecting businesses to grassroots efforts through a collaborative approach. This integration is set to streamline efforts in advocating for motorized access and shaping the future of off-highway vehicles, ensuring a more powerful and effective voice for the entire industry going forward.