Auspicious Group has acquired Nowadays, an innovative event management solutions provider, for an undisclosed amount. This corporate transaction sees Auspicious Group buying the company known for its unique approach to corporate events. Nowadays was formed by experienced event professionals and operates as an offshoot of ASN Events, one of Australia’s leading event management companies. The acquisition marks a significant move in the event services sector.
Nowadays specializes in delivering tailored and innovative event management solutions for corporate clients across various event sizes, formats, and budgets. Its founders identified a need for a distinctive offering within the corporate market, emphasizing a fresh perspective on event design and execution. Leveraging the extensive experience of ASN Events, Nowadays has established itself by focusing on bespoke service delivery that helps clients take a different approach to their events.
This acquisition by Auspicious Group is strategically aimed at expanding its footprint within the corporate event management industry. By integrating Nowadays, Auspicious Group gains a specialized entity with a proven track record of creativity and client-centric solutions. The strategic rationale includes leveraging Nowadays's expertise in bespoke event experiences and its connection to ASN Events's long-standing industry presence to enhance Auspicious Group's service portfolio.
Expected synergies from this combination include a broader service offering for corporate clients and the potential to scale Nowadays’s innovative approach through Auspicious Group’s resources. The acquisition is anticipated to strengthen the combined entity's competitive position by merging a focus on innovation with robust operational capabilities. The integration is set to provide enhanced value to clients seeking distinctive and expertly managed corporate events.