Brave Bison has acquired MTM for an undisclosed amount. MTM is an international strategy and research consultancy renowned for its in-depth insights and strategic guidance, serving some of the world's biggest brands across the media, entertainment, technology, and telecommunications sectors. For nearly two decades, MTM has been instrumental in powering informed decision-making for its clients by delivering moments of truth from various perspectives. Its core services encompass commercial strategy consultancy, trends and cultural insights, qualitative and quantitative market research, data science, and user experience research. The consultancy's robust work was recognized with the Market Research Society’s 2023 Research Live Award for Agency of the Year.
This acquisition represents a significant strategic step for Brave Bison, aiming to substantially enhance its service portfolio and strengthen its market presence. MTM’s proven expertise in providing deep, actionable insights and strategic recommendations is expected to integrate seamlessly with Brave Bison, enabling a more comprehensive and data-driven approach to client engagement. The move signifies Brave Bison’s commitment to expanding its strategic consulting capabilities, allowing it to offer clients a more holistic and robust partnership, particularly in navigating complex challenges within the dynamic digital and media landscapes.
The combination of MTM’s award-winning research and strategic acumen with Brave Bison is anticipated to generate substantial synergies. Clients are set to benefit from an expanded suite of services, extending from initial market understanding and strategic planning to the development and execution of tailored solutions. This integration will empower the combined entity to offer a complete end-to-end service, connecting strategic foresight directly to practical, actionable outcomes. The acquisition positions the combined organization to deliver enhanced value, offering a powerful proposition that leverages deep industry knowledge and research to drive client success across evolving sectors.