Professional Fighters League has acquired Most Valuable Promotions, the boxing and mixed martial arts promotion company founded in 2021 by Jake Paul and Nakisa Bidarian. The transaction was completed for an undisclosed amount, bringing the organization behind several high-profile combat sports events under the PFL’s corporate umbrella.
Most Valuable Promotions has focused on creating marquee events, fights, and fighters since its inception, leveraging the mainstream visibility of its co-founders to stage pay-per-view cards and crossover bouts. The Professional Fighters League operates a seasonal MMA format with a regular season, playoffs, and championship finals, and has expanded its roster of promotions in recent years. The acquisition gives PFL direct control over a promotional entity known for generating significant audience engagement.
For the Professional Fighters League, the deal is a structural move to consolidate event production and fighter development under one roof. Rather than partnering with an outside promoter for specific cards, PFL now owns the intellectual property and operational capacity that Most Valuable Promotions built. This reduces reliance on third-party arrangements and allows the league to coordinate scheduling, marketing, and talent contracts more efficiently across its properties.
The combined entity will likely see Most Valuable Promotions’ event expertise integrated into PFL’s existing calendar, with potential for shared production resources and cross-promotion between the league’s seasonal format and MVP’s standalone events. Jake Paul and Nakisa Bidarian are expected to remain involved in the operations of the acquired company, though specific roles have not been detailed. Financial terms were not disclosed, and no changes to PFL’s current broadcast partnerships or fighter rosters have been announced.
The acquisition positions PFL to broaden its reach beyond its traditional league structure, while MVP gains the backing of a larger organization with established infrastructure. How the two brands will be presented to audiences in upcoming fight cards remains to be seen, but the deal consolidates a notable independent promoter into a major MMA entity.