Eight Group has acquired Marketlayer Ltd for an undisclosed amount. Marketlayer Ltd, an independent and integrated digital data marketing company based in the City of London, will join Eight Group, marking a significant expansion of its digital capabilities. Marketlayer is renowned for its email marketing services and automation, built upon more than 30 years of database management and direct marketing expertise.
The acquisition is a strategic move designed to bolster Eight Group's offerings with Marketlayer's focus on the creation and delivery of high-quality, data-intelligent driven marketing solutions. Marketlayer brings a comprehensive suite of proprietary programs and applications, enabling advanced data processing and analytics services. Founder Gabe Cooney established Marketlayer to bridge the widening gap between traditional direct mail methods and the ever-emerging digital broadcasting approach, providing clients with a specialist integrated digital presence.
This integration is expected to yield considerable synergies, enhancing the combined entity's capacity to meet increasing demand for both email and online services. Marketlayer’s practical approach to business, with its emphasis on ‘attention to detail’ and one-to-one customer management solutions, aligns with a focus on delivering precise and effective client outcomes. The proprietary tools for data intelligence will be key assets.
By integrating Marketlayer’s deep expertise in data-driven marketing, database management, and its sophisticated platforms, Eight Group is poised to strengthen its position in the competitive digital marketing sector. The combined entity will offer an expanded and more robust suite of services, providing clients with access to enhanced resources for comprehensive and intelligent digital marketing strategies that effectively span traditional and digital channels.