Viña Concha y Toro has acquired Maison Mirabeau l B Corp™ for an undisclosed amount. This strategic move sees the global wine company expand its premium portfolio with a renowned producer of award-winning rosé wines and gin.
Maison Mirabeau, founded in 2010 by Stephen and Jeany Cronk, began with a passion for wine that led the couple to Provence. From humble beginnings, they built a brand that is now enjoyed across more than 50 markets worldwide, earning critical acclaim and numerous industry awards for its wines and gin. The company is also a certified B Corp, recognized for its high standards of social and environmental impact, transparency, and accountability.
For Viña Concha y Toro, a prominent player in the global wine industry, the acquisition of Maison Mirabeau represents a significant opportunity to strengthen its presence in the rapidly growing premium rosé segment and diversify into the spirits category. Maison Mirabeau's strong brand equity, established international distribution, and commitment to sustainability align with strategic growth objectives.
Expected synergies include leveraging Viña Concha y Toro's extensive global distribution network to further accelerate Maison Mirabeau's reach and market penetration. The integration will combine Maison Mirabeau's innovative approach to premium rosé and gin production with Viña Concha y Toro's operational scale and market leadership. The combined entity is set to enhance its competitive standing in the global premium wine and spirits market, offering a broader range of high-quality, sustainably produced products to consumers worldwide.