Mips has acquired Koroyd, a Monaco-based developer of advanced impact protection solutions, for an undisclosed amount. This corporate acquisition sees Mips, a leader in brain protection systems, expand its portfolio with Koroyd's specialized technology, which is dedicated to engineering safer products across various industries.
Established in 2010, Koroyd developed its core technology from aerospace safety research before applying it to action sports, industrial, motorsports, and family protection. The company is known for its patented material, which features a unique crumple-zone structure designed to absorb energy efficiently on both direct and angled impacts. This technology also offers enhanced breathability and an ultralight feel, being 95% air. Koroyd currently holds 53 granted patents and partners with recognized brands such as Smith and UPPAbaby to integrate its solutions into diverse products.
The acquisition is strategically significant for Mips. While Mips is primarily recognized for its rotational impact protection systems in helmets, Koroyd’s expertise lies in advanced direct and angled impact absorption, breathability, and lightweight design. The integration of Koroyd’s solutions with Mips’ existing technology is expected to create a more comprehensive and robust offering in impact protection. This move aims to leverage Koroyd's proven material science and Mips' market leadership to develop next-generation safety innovations.
Expected synergies include the potential for Mips to incorporate Koroyd’s material into future products, enhancing both direct and rotational impact performance. The combined entity aims to strengthen its position as a global leader in advanced safety technologies, extending its reach across new product categories and partner collaborations. This strategic move underscores a commitment to advancing protection standards for consumers in motion.