Prophet has acquired JBi Digital, a London-based digital transformation agency, for an undisclosed amount. The deal brings JBi Digital’s team and client portfolio under Prophet’s ownership, marking the consultancy’s latest move to expand its digital delivery capabilities in the UK market.
Founded in 2008, JBi Digital has built a reputation for user-focused strategy and implementation, serving global brands, public sector bodies, and major charities. The agency’s work spans complex digital projects, from website redesigns to large-scale transformation programmes. Prophet, a global brand and marketing consultancy, will absorb JBi Digital’s operations into its existing structure, adding hands-on digital execution to its advisory services.
The acquisition is strategic for Prophet, which has traditionally focused on brand strategy, marketing, and organisational design. By bringing JBi Digital in-house, Prophet gains a dedicated team of developers, designers, and strategists who can deliver end-to-end digital solutions for clients. For JBi Digital, the move provides access to Prophet’s international network and larger client base, potentially opening doors to projects beyond its current scope.
The two firms expect to combine Prophet’s high-level brand consulting with JBi Digital’s technical build and implementation expertise. This pairing could allow clients to move from strategy to launch within a single engagement, reducing the need to coordinate between separate agencies. JBi Digital’s agile, independent culture is likely to be preserved within Prophet’s structure, though specific integration plans have not been disclosed.
With the acquisition complete, the combined entity will offer a broader range of services across brand, marketing, and digital delivery. Prophet’s existing clients may gain access to JBi Digital’s technical skills, while JBi Digital’s public sector and charity clients will now work under a larger, global consultancy umbrella. The full impact of the deal will become clearer as integration progresses in the coming months.