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IRIS Sport Media Acquires IRIS Sport Media to

IRIS Sport Media acquired by IRIS Sport Media

AcquisitionTechnology, Information and MediaGB

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Acquired

IRIS Sport Media

United KingdomTechnology, Information and Media

Undisclosed amount

February 12, 2026

IRIS Sport Media logo
Acquirer

IRIS Sport Media

Technology, Information and Media

IRIS Sport Media has acquired IRIS Sport Media for an undisclosed amount, a strategic move aimed at consolidating operations within the dynamic sports media, technology, and investment advisory landscape.

Both entities, operating under the IRIS Sport Media brand, are renowned for their sophisticated platform designed to help ambitious sports businesses reimagine their potential and accelerate growth. Their comprehensive suite of services includes identifying and securing new media partnerships, optimizing existing deals, and providing crucial financial advisory for structural changes, acquisitions, and other transformative investments. Furthermore, IRIS Sport Media specializes in harnessing ground-breaking technologies to turbocharge the fan experience, positioning clients like LIV Golf, Professional Fighters League, and RCS Giro d'Italia at the vanguard of the industry. In essence, the company is dedicated to fueling ambition within the global sports ecosystem.

This acquisition is understood to be a deliberate strategic maneuver to streamline the corporate structure and reinforce a singular, powerful market identity. By bringing both IRIS Sport Media entities under a unified operational framework, the combined organization anticipates significant gains in efficiency and a more cohesive approach to its diverse service offerings. Expected synergies include the consolidation of intellectual capital, technological platforms, and client relationship management, which will enable a more integrated and potent delivery of its media, tech, and investment advisory solutions. This move is designed to eliminate potential redundancies and foster a more agile and responsive enterprise.

The strategic alignment is poised to significantly strengthen IRIS Sport Media's standing as a comprehensive and indispensable partner for sports businesses globally. The unified entity will continue its core mission to fuel ambition across the sports industry, leveraging its enhanced capabilities to drive innovation, create value, and deliver unparalleled expertise to its expanding client base.

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