# HomeToGo Expands Reach with Acquisition of Interhome: A Game-Changer in European Holiday Rentals
In a significant move within the travel sector, HomeToGo, a leading holiday rental marketplace, has acquired Interhome, a prominent holiday home specialist with a robust portfolio of over 40,000 properties across Europe. The acquisition amount remains undisclosed, but it marks a strategic pivot for both companies in enhancing their market offerings.
Founded in 1965, Interhome has been a pioneer in self-catering travel, initially focused on the Swiss market before expanding its presence across 20 countries. With a reputation built on exceptional service and an industry-leading occupancy rate, Interhome has become a go-to brand for holidaymakers seeking unique accommodations. HomeToGo, on the other hand, has established itself as the world's largest holiday rental search engine, offering an extensive selection of options to travelers.
The acquisition is expected to yield substantial strategic benefits. By integrating Interhome’s extensive inventory and local expertise with HomeToGo’s powerful distribution network, the combined entity can offer users an even more comprehensive range of holiday home options. Jörg Herrmann, Co-CEO of Interhome, remarked, “This acquisition represents a convergence of innovation and experience, ensuring that our loyal customers will continue to receive the exceptional service they expect while benefiting from HomeToGo's vast platform.”
From a market perspective, this acquisition is poised to reshape the competitive landscape of holiday rentals in Europe. With the rise of alternative accommodation options, larger companies are increasingly looking to consolidate their offerings to capture market share. The integration of Interhome’s well-established brand with HomeToGo’s technology-driven platform could potentially create a formidable player, enhancing customer loyalty and attracting new clients.
As the holiday rental market continues to evolve, this acquisition reflects a broader trend of consolidation aimed at leveraging synergies for improved customer experience. The coming months will be crucial as both companies work to create a seamless transition and explore further innovations in self-catering travel.
In conclusion, the acquisition of Interhome by HomeToGo not only strengthens the position of both companies within the industry but also signals a new era for holiday rentals in Europe. Industry dynamics are set to shift, and stakeholders will be keenly observing how this integration unfolds.