Leger, the largest Canadian-owned market research and analytics company, has acquired Insights West for an undisclosed amount. This strategic purchase integrates Insights West into Leger's extensive operations, which span eight Canadian and US offices and employ over 600 professionals. Leger has been a well-established player in the market research industry since 1986, working with a diverse portfolio of clients.
Leger specializes in data-driven intelligence, leveraging forward-thinking experts and innovative approaches, including artificial intelligence (AI) technologies, to provide comprehensive market research, analytics, customer experience, and digital marketing solutions. The company is recognized for its accurate LEO panel and its broad industry expertise across sectors such as CPG, financial services, healthcare, public affairs, and retail. Insights West, also operating within the market research domain, provides insights to its clients, complementing Leger's expansive service offerings.
This acquisition is a strategic move designed to bolster Leger's market position and expand its capabilities within North America. By bringing Insights West under its umbrella, Leger aims to strengthen its service portfolio, enhance its geographic reach, and consolidate its expertise in delivering actionable intelligence. The integration is expected to yield synergies through combined operational efficiencies and an expanded client base, reinforcing Leger’s standing as a leading provider of market intelligence.
Looking ahead, the combined entity is poised to offer an even more robust suite of research and analytics services. This acquisition underscores Leger’s commitment to growth and innovation, further solidifying its leadership in the competitive market research landscape and enabling it to better serve the evolving needs of its clients.