91APP, Inc. has acquired iCHEF Co., Ltd. for an undisclosed amount, marking a significant expansion in the digital commerce landscape. 91APP is a leading provider of OMO (Online Merge Offline) enterprise software and e-commerce services, empowering brands to build and manage their online presence and integrate it with physical stores. iCHEF, a smart F&B technology company, offers a flexible iPad POS system, restaurant data analytics, and consulting services. Through a Software-as-a-Service (SaaS) model, iCHEF helps over 8,000 restaurants across Taiwan, Hong Kong, Singapore, and Malaysia optimize operations, deeply understand customers, and drive digital transformation, earning accolades like the iF Gold Design Award.
This acquisition represents a strategic move for 91APP to extend its comprehensive OMO solutions into the restaurant and hospitality sector. iCHEF's robust POS system and specialized F&B digital tools, which focus on enhancing online orders, increasing customer spend, and ensuring accurate accounting through integrations with platforms like Google and LINE, align directly with 91APP's mission to bridge online and offline commerce. By bringing iCHEF into its portfolio, 91APP aims to create a more integrated ecosystem that addresses the unique operational and customer engagement needs of restaurants, enabling them to seamlessly manage multi-channel sales.
Expected synergies include the deeper integration of online ordering, loyalty programs, and payment processing capabilities between 91APP's existing network of brand clients and iCHEF's extensive restaurant base. The combined entity is poised to offer a more complete digital transformation solution, enhancing operational efficiency and customer relationship management for a broader range of businesses. This consolidation is anticipated to empower restaurants and brands alike to navigate the evolving digital commerce landscape more effectively, driving growth and improving the overall customer experience through unified technology solutions.