SuperOffice, a leading European provider of customer relationship management (CRM) software headquartered in Oslo, Norway, has acquired i-Centrum AB, a Swedish software company, for an undisclosed amount. This transaction involves SuperOffice acquiring 100% of the shares in i-Centrum. I-Centrum focuses on simplicity and usability, delivering software in Sales, Marketing, Service, and Business Intelligence, and brings over 50 years of collective CRM experience.
The acquisition represents a strategic move for SuperOffice, following a renewed investment by private equity firm Axcel aimed at accelerating growth, product development, and European expansion. I-Centrum has long been a key partner within the SuperOffice ecosystem, providing specialized solutions such as Quote Manager for simplified quoting directly within SuperOffice, and SalesBoard for sales pipeline visualization. This acquisition brings i-Centrum's innovations and products directly into SuperOffice's core operations.
This integration is expected to yield significant synergies by combining SuperOffice's broad CRM platform with i-Centrum's deep expertise and targeted enhancements. I-Centrum's offerings in areas like digital marketing, sales process optimization, and customer service solutions, often leveraging data providers such as Dun & Bradstreet and Bisnode, and Business Intelligence tools like Qlik, will complement SuperOffice's existing suite. The aim is to deliver greater value to customers through a more unified and robust CRM offering, enhancing capabilities in areas from lead generation and sales efficiency to improved data quality and customer engagement.
The combined entity is positioned to strengthen its market presence across Europe, offering a more comprehensive and integrated suite of CRM solutions. This strategic alignment is anticipated to drive continued innovation and provide customers with enhanced tools to manage their relationships and streamline operations effectively.