Digital Realty has acquired Hivelocity for an undisclosed amount. This corporate transaction signifies Digital Realty's move to purchase and integrate Hivelocity, a company known for its digital business optimization services.
Hivelocity specializes in developing flexible, change-resilient systems built on microservices architecture and APIs, supported by SCRUM methodologies for project execution. A key offering is its proprietary payment management platform, which has recently become fully operational. This platform aims to accelerate integration with various processing, including transactions, and expand market development by directly connecting users and content holders, ensuring secure and smooth value conversion. Hivelocity also provides Fan Commerce services, connecting artists and sports teams directly with their fan bases, alongside Digital Marketing solutions focused on strategy and customer experience.
The acquisition is strategically aimed at leveraging Hivelocity’s advanced payment management platform and digital optimization expertise. Hivelocity’s focus on agile development with microservices and APIs is expected to bring innovation and adaptability. The synergy anticipated from this acquisition involves enhancing Digital Realty's offerings by integrating these value-added services, particularly in seamless transaction processing and direct user-content holder engagement. This move allows for an expansion of digital solutions available.
By combining Hivelocity's specialized platforms and development approach with Digital Realty, the unified entity is positioned to deliver a more comprehensive suite of digital capabilities. This integration is expected to foster greater efficiency and innovation for businesses as they navigate the evolving digital landscape, expanding the scope of services provided to their respective client bases.