Crown Brands Group has acquired Hanky Panky Ltd. for an undisclosed amount. The acquisition sees the established lingerie and sleepwear brand, founded in 1977 by designers Gale Epstein and Lida Orzeck, join Crown Brands Group's portfolio. Hanky Panky originated from a hand-made lingerie set crafted from embroidered handkerchiefs, inspiring its distinctive name. For over 40 years, the company has been recognized for its innovative design, commitment to comfort and quality, and its dedication to US production.
From its inception with the hanky set in the seventies to its contemporary thong designs, Hanky Panky has consistently influenced trends in intimate apparel. The brand prides itself on offering brilliant solutions for fashion fit issues, utilizing the finest fabrics to create supple collections season after season. Blending traditional aesthetics with modern glam looks, Hanky Panky has regularly featured in fashion magazines and is a favored choice among celebrities.
This strategic acquisition is expected to integrate Hanky Panky's strong brand heritage and loyal customer base into Crown Brands Group's operational framework. For Crown Brands Group, the move represents an expansion into a well-regarded segment of the apparel market, gaining a brand synonymous with quality and innovation. Hanky Panky, in turn, stands to benefit from the resources and broader market reach that Crown Brands Group can provide, potentially enhancing its growth trajectory and operational efficiencies.
The combined entity aims to uphold Hanky Panky's legacy of distinctive design and US-based craftsmanship. Looking forward, the acquisition is poised to support Hanky Panky in continuing its influence on lingerie and sleepwear trends, while exploring new avenues for product development and market expansion under its new ownership.