LIVEKINDLY Collective has acquired GREENFORCE FUTURE FOOD AG for an undisclosed amount. GREENFORCE, headquartered in Munich, is recognized as the first company in Europe to offer plant-based meat, egg, and cheese alternatives under one roof. As a multi-category power brand, GREENFORCE emphasizes bold flavor, everyday functionality, and sustainable nutrition, appealing to a broad consumer base including flexitarians, vegans, and meat lovers. Led by executive board member Thomas Isermann and a 90-strong team, the company has been on a mission to take plant-based food mainstream, focusing on quality, branding, and innovation to become a leading plant-based brand in the DACH region.
This strategic acquisition significantly expands LIVEKINDLY Collective's presence and product portfolio within the rapidly growing plant-based food market. GREENFORCE's established leadership in the DACH region and its diverse range of plant-based alternatives, spanning multiple categories, align with LIVEKINDLY Collective's commitment to offering sustainable and accessible food choices globally. The integration of GREENFORCE's innovative product development and strong regional brand recognition is expected to bolster LIVEKINDLY Collective's European market share.
The acquisition is anticipated to create substantial synergies, combining GREENFORCE's agile innovation and deep understanding of the European market with LIVEKINDLY Collective's extensive resources and global distribution capabilities. This union is poised to accelerate the shared mission of making plant-based nutrition mainstream and widely available. By leveraging their combined strengths, the entities aim to enhance product development, expand market reach, and drive further growth in the plant-based sector.
The combined entity is now better positioned to innovate and scale its offerings, providing consumers with an even broader selection of high-quality, sustainable plant-based options. This move underscores a continued commitment to transforming the global food system through accessible and appealing plant-based alternatives.