Creative Planning, a prominent wealth management firm, has acquired Grassi Investment Management for an undisclosed amount. The acquisition sees Creative Planning expanding its capabilities and client base by integrating Grassi's specialized investment management services.
Grassi Investment Management, based in Silicon Valley, provides customized portfolio design and management for individuals, families, foundations, and institutions. The firm prides itself on its unique approach to investment, selecting its own stocks and bonds for client portfolios and focusing on undervalued companies. Grassi assists clients with establishing goals for retirement and financial independence, emphasizing personalized service, capital preservation, and long-term investment strategies tailored to individual objectives regarding growth, income, and volatility.
This strategic acquisition allows Creative Planning to incorporate Grassi's distinct bottom-up investment strategy and proven expertise in selecting individual securities directly into client portfolios. Grassi’s independent, professional stock-picking methodology and strong track record of outperforming market indexes are expected to enhance Creative Planning's existing suite of wealth management solutions. The integration brings an experienced team and a dedicated client base, particularly strengthening Creative Planning’s presence in the critical Silicon Valley market.
The purchase of Grassi Investment Management underscores Creative Planning's ongoing expansion strategy, aimed at broadening its service offerings and deepening its specialized investment capabilities. This transaction is a corporate acquisition, not a funding round, signifying Creative Planning's direct ownership and operational integration of Grassi. The combined entity is expected to deliver an even more comprehensive and customized financial planning experience, leveraging Grassi’s bespoke investment approach alongside Creative Planning’s extensive resources to better serve a diverse range of clients.