The Clorox Company has acquired GOJO Industries, Makers of PURELL, for an undisclosed amount. This corporate acquisition sees Clorox buying the global leader in healthy skin and healthy places, known for its innovative hygiene solutions and the widely recognized PURELL brand.
GOJO Industries, a certified Women’s Business Enterprise, has a 75-year history as a family enterprise, driven by a collaborative culture and a commitment to scientific breakthroughs for healthier people and environments. Its portfolio of hand hygiene and skin care products has established a strong presence in both consumer and professional markets. The Clorox Company, a diversified consumer goods manufacturer, holds a significant position in household cleaning, health, and wellness categories.
This acquisition is strategically aimed at expanding Clorox’s footprint in the hygiene and wellness sector. The integration of GOJO’s leading brands, particularly PURELL, is expected to complement Clorox’s existing product lines and leverage its extensive distribution channels. Synergies are anticipated through enhanced market reach, combined innovation capabilities, and a strengthened position in the growing health and hygiene market segments.
The combination of GOJO’s specialized expertise in hand hygiene and Clorox’s broad consumer and institutional market presence is expected to create a more comprehensive offering. The unified entity is poised to deliver a wider array of health and wellness solutions, addressing evolving demands for cleanliness and personal care across various environments.