The Clorox Company has acquired GOJO, Makers of PURELL, for $1.9 billion. GOJO Industries, certified as a Women’s Business Enterprise by the Women’s Business Enterprise National Council (WBENC), is recognized as the global leader in Healthy Skin and Healthy Places. With a 75-year history as a Family Enterprise, GOJO is known for its commitment to using the best available science to create breakthroughs that result in healthier people and environments, driven by a collaborative culture of purpose-driven colleagues.
This acquisition strategically expands The Clorox Company's footprint in the health and hygiene sector. Clorox, a prominent consumer goods manufacturer with a diverse portfolio of household and professional products, will integrate GOJO's established leadership in hand hygiene, particularly with its PURELL brand, into its existing product lines. The move is expected to enhance Clorox's offerings in both consumer and institutional markets, leveraging GOJO's strong brand recognition and its dedication to scientific innovation in health and wellness.
The combination is anticipated to yield significant synergies through expanded distribution channels, shared expertise in health science, and a unified approach to promoting healthier environments. GOJO's focus on healthy skin and places, coupled with its collaborative and purpose-driven culture, is expected to complement Clorox's operational strengths and market reach, creating a more comprehensive portfolio of hygiene solutions.
Looking ahead, the combined entity aims to strengthen its position as a leading provider of health and hygiene solutions globally. This integration is expected to drive continued innovation and expand market penetration, addressing evolving consumer and institutional needs for cleanliness and well-being with a broader range of trusted products.