Fremantle, a global content producer and distributor, has acquired Globoplay, Brazil's largest streaming platform, for an undisclosed amount. This strategic move marks a significant expansion for Fremantle into the rapidly growing Latin American digital entertainment market, securing a dominant position within Brazil's streaming landscape. The acquisition underscores a clear intent to consolidate and expand digital content offerings.
Globoplay's mission centers on creating, selecting, and sharing quality content inspired by and for every Brazilian. The platform has established itself as a market leader, evidenced by its status as the most downloaded app in Brazil in 2017, accumulating over 25 million downloads. It offers a comprehensive catalog including original productions from Estúdios Globo, renowned international films and series, and exclusive online titles. In 2018, Globoplay anticipated adding approximately 100 new national and international productions, alongside providing full access to Globo's programming, allowing subscribers to watch live, on-demand, and upcoming content.
The acquisition is strategically significant for Fremantle, providing immediate access to Globoplay's extensive subscriber base and its robust content library, which is deeply embedded in Brazilian culture. For Globoplay, joining Fremantle offers enhanced resources and potential for broader international distribution of its unique Brazilian content. This integration is expected to create substantial synergies, combining Fremantle's global production and distribution capabilities with Globoplay's strong local market presence and content curation expertise.
The combined entity is poised to leverage these strengths, aiming to deliver an even richer and more diverse content experience to Brazilian audiences while potentially expanding the reach of Brazilian productions globally. This acquisition represents a forward-looking step in the evolving digital media landscape, positioning the unified operation for continued growth and innovation in content delivery.