Human First Collective has acquired Freestyle | B Corp™ for an undisclosed amount. This corporate acquisition sees the digital transformation studio, Freestyle, become part of Human First Collective, significantly expanding the acquiring company's capabilities in delivering comprehensive digital solutions.
Freestyle operates as a digital transformation studio, specializing in the creation of digital products, services, and experiences. The B Corp-certified company employs a strategy-first approach to help clients understand their audiences, surface and validate opportunities for value, develop winning strategies, and design, build, launch, and scale digital solutions such as platforms, applications, and websites. Their expertise spans UX, design, and build for web and mobile, focusing on making complex digital decisions simpler for businesses.
Human First Collective, which describes itself as blending behaviour-led thinking and human-first technology to power digital growth, gains significant in-house digital development and user experience capabilities through this acquisition. The strategic move integrates Freestyle’s robust design, build, and scaling expertise directly into Human First Collective’s framework. This synergy is expected to enable the combined entity to offer end-to-end digital transformation services, from initial behavioural insights and strategic planning through to the concrete development and implementation of digital platforms and experiences.
This corporate acquisition is set to enhance the value proposition for clients seeking integrated digital solutions. By combining Freestyle’s ability to create and execute digital products with Human First Collective’s strategic, behaviour-led approach, the newly formed entity aims to deliver more comprehensive and impactful digital growth initiatives. The collaboration is anticipated to streamline the journey from strategic conception to digital reality, offering clients a unified partner for navigating complex digital landscapes and exceeding customer expectations.