Curtis Media Group has acquired Fox Radio for an undisclosed amount, marking a significant expansion in its media portfolio. This corporate acquisition sees Curtis Media Group buying the entire Fox Radio operation, integrating its broadcast and digital advertising assets.
Fox Radio operates a group of radio stations, including formats like HOT AC, Oldies, and ESPN Radio, each targeting specific demographics and collectively reaching a population exceeding 500,000. Beyond traditional broadcasting, Fox Radio has developed the ShoppersEdge mobile program, which combines mobile texting, smartphone apps, and a built-in loyalty club. This program offers advertisers unique capabilities for direct customer engagement and highly targetable campaigns, merging the power of radio with mobile technology.
The acquisition is strategically aimed at enhancing Curtis Media Group's advertising capabilities and market reach. By integrating Fox Radio's diverse station lineup and its innovative ShoppersEdge digital platform, Curtis Media Group is poised to offer a more comprehensive suite of advertising solutions. This move is expected to create synergies by combining traditional broadcast reach with advanced mobile engagement tools, allowing for broader demographic targeting and more direct customer interaction for advertisers.
This strategic purchase is anticipated to strengthen Curtis Media Group's position in the competitive media landscape. The combined entity will be equipped to provide advertisers with an integrated platform that leverages both established radio audiences and cutting-edge mobile technology, delivering enhanced value and expanded opportunities across a wider social demographic.