TEG has acquired Eventfinda for an undisclosed amount. Eventfinda is recognized as New Zealand's dominant source for event and live entertainment information, making it easy for consumers to discover events across all genres, regions, and cities. Its platform enables event promoters, venues, and artists to market their events, offering free listings, innovative marketing tools, and extensive content syndication to major media partners including Yahoo!, MSN, NZ Herald, and Fairfax. Eventfinda also provides online ticketing management with full control over pricing, real-time reporting, and at-the-door validation. The platform is a Top 20 ranked website in New Zealand, has launched in Australia and Singapore, and is licensed for the Austrian market.
The acquisition by TEG, a global live entertainment, ticketing, and technology company, represents a strategic expansion of its digital footprint and event discovery capabilities. Eventfinda's robust platform, comprehensive event listings, and established market presence in New Zealand, alongside its international growth initiatives, align with TEG's objective to enhance its offerings across the Asia-Pacific region and beyond. This move solidifies TEG's position by integrating a crucial component of the event lifecycle – discovery and promotion – into its existing ecosystem of ticketing and live experiences.
Expected synergies from this acquisition include a more integrated and comprehensive service for both event-goers and organizers. Eventfinda’s extensive event information and marketing tools will complement TEG’s broader live entertainment and ticketing operations, creating a more seamless path from event discovery to attendance. The combined entity is poised to leverage enhanced data insights and a wider audience reach, providing greater value to event promoters and a richer experience for consumers seeking live entertainment. This integration is designed to streamline the event management process while broadening the scope of accessible events.
Looking forward, the combination of TEG’s extensive resources and Eventfinda’s specialized platform is anticipated to drive innovation and growth within the live entertainment sector. The unified entity aims to deliver a more powerful and user-friendly experience, fostering greater engagement for event participants and offering sophisticated tools for event creators across its expanded operational territories.