OpenFX has acquired Embed, the worldwide leader in integrated cashless business management systems and solutions for family entertainment, amusement, and attractions, for an undisclosed amount. Embed's comprehensive offerings include gamecards, kiosks, gamecard readers, and sophisticated cashless payment business reporting and management tools. A key differentiator for Embed is its pioneering technology that allows virtual game cards to be placed directly into mobile wallets through strategic partnerships with Google and Apple, facilitating contactless gameplay and reloads anytime, anywhere without requiring an app download.
Embed's technology allows it to be the only non-banking finance, payment, or loyalty card brand to reside in the mobile wallet, offering a unique value proposition in the entertainment sector. With over 1,000 customers and more than 3,000 installations across the globe, Embed has established a significant international footprint, supported by offices in the USA, EMEA, and Asia.
This acquisition represents a strategic move for OpenFX, aiming to integrate Embed's specialized cashless payment and business management systems into its portfolio. The move is expected to leverage Embed's innovative mobile wallet technology and its extensive global customer base, significantly enhancing OpenFX's capabilities in digital transaction solutions and expanding its footprint within the dynamic entertainment and attractions industry. Synergies are anticipated through the combination of Embed's market-leading products and established customer relationships with OpenFX's broader operational framework and strategic vision.
The combined entity is poised to drive further innovation in cashless entertainment solutions, offering enhanced value and expanded services to family entertainment centers worldwide. This integration is expected to accelerate the adoption of advanced payment technologies and streamline business operations for customers globally.