Largo has acquired E-Poll Market Research for an undisclosed amount. This corporate acquisition sees Largo taking ownership of a specialized consumer research firm known for its insights into the media and entertainment sectors.
E-Poll Market Research, founded in 1997 and headquartered in Los Angeles, operates as a full-service consumer research company. It assists clients in navigating the complexities of the digital media environment by providing data-driven insights for better decision-making. The company leverages a highly experienced research team and a proprietary panel of US media consumers to help clients understand their target audiences efficiently and cost-effectively.
E-Poll's product suite includes its innovative E-Score®, ADvance™, and Dynatrack™ solutions. These offerings are designed to harness millions of consumer responses, providing turnkey solutions for assessing marketability, advertising effectiveness, and brand tracking. The acquisition is strategically aimed at integrating E-Poll's established expertise and proprietary data assets into Largo's operations.
This move is expected to enhance Largo's capabilities in delivering comprehensive market intelligence and consumer insights, particularly within the dynamic media landscape. The synergy between E-Poll's specialized research methodologies and Largo's existing framework is anticipated to create a more robust platform for clients seeking actionable data.
The combined entity is poised to offer expanded and more agile research solutions, strengthening its position in providing critical insights for strategic planning and audience engagement in an evolving digital world.