LARGO has acquired E-Poll Market Research for an undisclosed amount. E-Poll Market Research, founded in 1997 and headquartered in Los Angeles, operates as a full-service consumer research company. It specializes in empowering clients to make more informed decisions within the intricate digital media environment. E-Poll achieves this through its highly experienced research team and a proprietary panel comprising millions of US media consumers, enabling clients to reach and understand their target audiences both quickly and cost-effectively. The company is known for its innovative E-Score, ADvance, and Dynatrack products, which harness extensive consumer responses to provide turnkey solutions for marketability assessment, advertising effectiveness measurement, and brand tracking.
This corporate acquisition represents a strategic integration designed to embed E-Poll’s deep expertise in consumer insights and media research into LARGO’s operational framework. E-Poll’s established methodologies, particularly its data-driven products like E-Score for marketability and ADvance for advertising effectiveness, are expected to significantly enhance LARGO’s capacity to deliver comprehensive solutions. The addition of E-Poll’s proprietary panel and its specialized capabilities in understanding media consumption trends are anticipated to create substantial synergies, strengthening LARGO’s overall market position and analytical offerings in a highly competitive, data-driven landscape.
The purchase of E-Poll Market Research by LARGO aims to broaden the combined entity’s analytical scope and deepen its understanding of the evolving media landscape. By integrating E-Poll’s specialized research services and robust data collection capabilities, LARGO intends to offer more comprehensive and insightful data solutions to its client base. This strategic move underscores a commitment to providing enhanced decision-making tools for businesses navigating the complexities and rapid changes within the digital media and entertainment sectors.