Spreedly has acquired Dodgeball for an undisclosed amount, bringing together payments and fraud orchestration capabilities. Dodgeball provides an end-to-end fraud orchestration platform that enables e-commerce companies and marketplaces to detect and stop fraudsters quickly. Spreedly operates a platform focused on payments and orchestration, and this acquisition aims to create a more powerful and flexible offering for businesses.
Dodgeball's anti-fraud orchestration platform gives businesses a unified view of their customers’ path from initial engagement to transaction or sign-up. Its drag-and-drop Checkpoint decisions allow companies to automate, test, and orchestrate fraud prevention without hindering the end-user experience. The platform facilitates the integration of any third-party anti-fraud product in under a minute, enabling enriched decisions and real-time fraud detection and protection.
The acquisition is strategically designed to integrate robust fraud prevention directly into Spreedly’s existing platform for payments and orchestration. This merger aims to provide e-commerce companies, marketplaces, and fintechs with a holistic solution that combines secure payment processing with advanced fraud detection and mitigation. By bringing together these two critical functions, the combined entity expects to offer a unified, real-time view of user behavior and risk, enhancing decision-making and operational efficiency for its customers. This move directly addresses the market need for comprehensive protection throughout the entire user journey, from first click to final checkout, beyond what fragmented tools can provide.
Looking ahead, the integration of Dodgeball’s fraud orchestration into Spreedly's platform is anticipated to create a more resilient and flexible ecosystem. The combined entity will empower businesses with greater control over their financial operations, offering a comprehensive platform for managing both payments and fraud effectively and securely in a dynamic digital environment.