APCO Holdings, LLC has acquired DealerPRO Training for an undisclosed amount. This corporate acquisition sees APCO Holdings taking ownership of the well-established fixed operations training provider, recognized for its specialized programs tailored exclusively for auto and RV dealerships. Founded in 2000 by Don Reed, DealerPRO Training has built a reputation as the nation's premier fixed ops training company, coaching dealers, managers, and service personnel on customer communication, process optimization, and expert phone skills.
DealerPRO's comprehensive service portfolio includes in-dealership training, online virtual training, and BDC training, complemented by its Columbus, Ohio-based training center for service advisors and management. A significant component of its offering is the Technician Career Path™ program, which specifically addresses the critical technician shortage by developing internal dealership staff from entry-level to advanced technician roles. This program is instrumental in improving employee loyalty and retention by providing clear career advancement opportunities within the dealership environment.
This strategic acquisition allows APCO Holdings to significantly broaden its service offerings and strengthen its position within the automotive and RV dealership industry. By integrating DealerPRO's proven training methodologies, APCO Holdings gains a valuable asset that directly tackles key operational challenges faced by dealers today. The synergy created by combining DealerPRO's expertise in staff development, operational efficiency, and fixed ops profitability with APCO's existing framework is expected to deliver a more comprehensive and impactful suite of solutions to dealership partners.
The combined strengths of both entities are anticipated to provide dealerships with enhanced capabilities for optimizing their service departments, improving customer satisfaction, and fostering a highly skilled and retained workforce. This integration is poised to drive greater overall productivity and sustained profitability for dealerships, solidifying the new entity's role in supporting the long-term success of the automotive and RV retail sectors.