Twisted, a prominent technology solutions provider, has acquired Crossover, a leading audiovisual systems integrator, for an undisclosed amount. The acquisition marks a significant move to expand Twisted’s integrated offerings in the UK market. Crossover, established 17 years ago, is known for designing, supplying, installing, and supporting high-quality AV systems for boardrooms, meeting rooms, conference centres, hotels, retail spaces, and high-end leisure venues across London and the UK.
Crossover has built a strong reputation for precision and excellence, delivering complex audiovisual solutions including videoconferencing, multi-zone sound systems, PA systems, and advanced AV setups for presentations and live streaming. Their consistent focus on clear communication and reliable post-installation support has cultivated a robust client base and a service ethos highly valued within the industry.
Twisted specializes in integrated IT infrastructure, network design, and digital workspace transformations. Its existing services provide comprehensive technological ecosystems aimed at enhancing operational efficiency and user experience for corporate and commercial clients. This acquisition is strategically aligned with Twisted’s goal to deliver more comprehensive, end-to-end technology solutions.
The combination of Crossover’s specialized audiovisual expertise with Twisted’s broader IT and digital infrastructure capabilities is expected to create substantial synergies. Clients will benefit from a more integrated approach to digital workplace environments, offering seamless convergence of AV and IT systems from a single provider. This integration will enable cross-selling opportunities and strengthen the combined entity’s market position as a holistic technology partner.
The combined entity is poised to offer enhanced integrated AV and IT solutions, furthering capabilities for businesses seeking cohesive and high-performance digital environments. This strategic consolidation aims to drive innovation and provide a superior, streamlined service experience for clients across various sectors.