Peek has acquired Connect&GO for an undisclosed amount, a corporate acquisition aimed at strengthening its presence in the experience and attraction management technology sector. Connect&GO is recognized for its comprehensive attraction management system, specifically built for venues focused on driving growth and creating memorable guest experiences. The company’s flexible platform seamlessly integrates essential operational tools, including ticketing, access control, point of sale, and e-commerce. It addresses a wide spectrum of needs, from simple setups to complex operational requirements for regional waterparks, large theme parks, zoos, aquariums, and cultural attractions.
This strategic acquisition by Peek is set to enhance its offerings by incorporating Connect&GO’s advanced functionalities, which are designed to simplify operations, engage guests, and maximize revenue. Connect&GO’s expertise spans features like RFID technology, cashless payments, self-service kiosks, and dynamic pricing, all contributing to smoother venue operations and improved visitor satisfaction. The integration of Connect&GO’s guest-focused features and commitment to operational efficiency aligns with a vision to provide a more holistic and powerful solution to the attractions industry.
The corporate acquisition is expected to create significant synergies, combining established strengths to deliver a more robust and integrated platform. Through this union, the combined entity will be better positioned to offer an end-to-end solution that helps attraction operators streamline their processes, unlock new revenue opportunities, and consistently deliver exceptional guest experiences. The strategic alignment underscores a commitment to innovation and expansion within the global attractions market.