TOMRA has acquired CLYNK for an undisclosed amount, integrating a leading circular economy solutions provider into its portfolio. CLYNK specializes in consumer-centric "bag-drop" technology that simplifies beverage container recycling, making it easy for individuals, retailers, brands, and recycling operators to participate in deposit recovery systems and other recycling initiatives.
CLYNK's innovative system allows consumers to fill personalized bags with empty bottles and cans, scan a barcode, and drop them at designated redemption stations. This process offers convenience, cleanliness, and speed, making it the fastest-growing mode of beverage container recycling and a highly requested option by consumers. The technology supports recycling at scale across entire ecosystems, including states with Deposit Recovery Systems, and through partnerships with Producer Responsibility Organizations. CLYNK also enables fundraising initiatives for community organizations through its "CLYNK to Give" program.
This acquisition is strategically significant for TOMRA, aiming to enhance its capabilities in the rapidly evolving resource recovery sector. By incorporating CLYNK's established bag-drop technology and extensive network, TOMRA can expand its footprint in convenient recycling solutions and strengthen its offering in deposit return schemes. The synergy between CLYNK’s consumer engagement model and TOMRA’s broader industry expertise is expected to streamline operations, drive higher recycling rates, and provide more accessible redemption options for consumers.
The integration is anticipated to create a more comprehensive and efficient recycling infrastructure. The combined entity is positioned to accelerate the transition towards a robust circular economy by offering an expanded range of user-friendly solutions that encourage widespread participation in beverage container recycling, ultimately contributing to more sustainable resource management.