TBO has acquired Classic Vacations, the premier luxury travel wholesaler, for an undisclosed amount. The transaction marks a significant corporate acquisition, integrating a long-established leader in high-end travel services into TBO's portfolio, rather than a funding round for either company.
Classic Vacations has built a nearly 50-year legacy as the #1 luxury travel wholesaler, known for opening doors to unique, personalized services for travel advisors. The company prides itself on a team of well-traveled luxury travel experts who provide high-touch service, supported by continuously improving industry-leading tools and technology. Classic Vacations offers a meticulously curated portfolio of travel products through strong partnerships, designed to thrill discerning clients, while also being advisor-focused through top-tier commissions, a rewards program, and ongoing mentorship.
This acquisition is strategically aimed at expanding TBO’s footprint within the high-end travel sector and strengthening its offerings to the professional travel advisor community. By integrating Classic Vacations, TBO gains immediate access to a deeply experienced team, an extensive network of luxury travel products, and a proven model for serving travel advisors with specialized tools and support. The move is expected to enhance TBO’s ability to cater to premium clientele and broaden its B2B distribution channels.
The combined entity is anticipated to deliver an even more comprehensive and sophisticated suite of luxury travel options for advisors, leveraging Classic Vacations' expertise alongside TBO's broader capabilities. This integration promises enhanced product breadth and technological efficiencies, ultimately aiming to provide unparalleled service and value to the global travel advisor network and their luxury-seeking clients.