M&A news

Creative Planning Acquires Burt Wealth Advisors, Expanding Wealth Management

Burt Wealth Advisors acquired by Creative Planning

AcquisitionUSD1,000,000,000Financial Services

Get the full Burt Wealth Advisors company profile

Access contacts, investors, buying signals & more

Open in Dashboard
Burt Wealth Advisors logo
Acquired

Burt Wealth Advisors

Investment Management

Deal value

USD1,000,000,000

December 2, 2025

Creative Planning logo
Acquirer

Creative Planning

Financial Services

Creative Planning has acquired Burt Wealth Advisors for $1,000,000,000, marking a significant transaction in the wealth management sector. Burt Wealth Advisors, established in 1985, has built a reputation over more than 25 years as a trusted partner for high net worth individuals and families seeking to protect and grow their assets. The firm currently manages over $500 million in assets, priding itself on an individualized approach to asset management and a commitment to prioritizing client interests. This corporate acquisition represents Creative Planning's strategic move to expand its capabilities and market presence.

Burt Wealth Advisors offers a comprehensive suite of wealth management services, including objective and proactive guidance on asset accumulation, growth, preservation, and distribution. Its operational model emphasizes independence, allowing it to invest with prominent institutional managers, and acts as a fiduciary to its clients, a standard higher than many in the industry. The firm's team of experienced advisors, many holding the Certified Financial Planner (CFP®) designation, further underscores its expertise and client-focused ethos.

This acquisition is strategically driven by the complementary strengths of both firms. Creative Planning gains Burt Wealth Advisors' established client base, its experienced advisory team, and its proven track record of personalized, fiduciary-standard wealth management. The integration is expected to create synergies that enhance service offerings, potentially providing Burt Wealth Advisors' clients with access to a broader range of resources and expertise available through Creative Planning, while maintaining the personalized, client-first approach Burt is known for.

The combined entity is positioned to leverage these enhanced capabilities, aiming for continued growth and an expanded capacity to serve high net worth individuals and families. This strategic move solidifies Creative Planning's position in the wealth management market, integrating Burt Wealth Advisors' dedication to client success and objective financial planning into its operations.

Buying signals & intent

Our AI suggests Burt Wealth Advisors may be interested in:

Portfolio Management Software
Customer Relationship Management (CRM) for Financial Advisors
Financial Planning Tools (e.g., cash-flow modeling, retirement planning)
Compliance & Regulatory Software (Form ADV, CRS management, SEC reporting)
Cybersecurity Solutions (two-factor authentication, secure client portals)
Marketing & Content Management (email newsletters, blog publishing)
Document Management & E-signature Solutions
Accounting & Billing Software for advisory firms

Unlock GTM signals

Discover Burt Wealth Advisors's tech stack and active buying intent.

View GTM signals

Unlock key decision-makers

Get direct access to the decision-makers at Burt Wealth Advisors.

Unlock decision-makers